Comments on: Why Tesco might be offering free in-store wi-fi: To track you? http://mashe.hawksey.info/2011/12/why-tesco-might-be-offering-free-in-store-wi-fi-to-track-you/ The musing of Martin Hawksey (EdTech Explorer) Thu, 23 May 2013 14:58:34 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Martin Hawksey http://mashe.hawksey.info/2011/12/why-tesco-might-be-offering-free-in-store-wi-fi-to-track-you/comment-page-1/#comment-15307 Martin Hawksey Tue, 06 Dec 2011 13:47:39 +0000 http://mashe.hawksey.info/2011/12/why-tesco-might-be-offering-free-in-store-wi-fi-to-track-you/#comment-15307 Hi Geoff – yes it was more you login to check something then Tesco might be able to track you around the store that concerned me (a number of companies like http://www.pathintelligence.com/ specialise in that sort of thing).

Martin

]]> By: Geoff http://mashe.hawksey.info/2011/12/why-tesco-might-be-offering-free-in-store-wi-fi-to-track-you/comment-page-1/#comment-15304 Geoff Tue, 06 Dec 2011 12:57:31 +0000 http://mashe.hawksey.info/2011/12/why-tesco-might-be-offering-free-in-store-wi-fi-to-track-you/#comment-15304 Interesting. For many reasons, I don’t see the location feature being useful for customers (interference and poor database management will probably make it a frustrating experience; it’s hard to shop and study your phone). It could be very useful for Tesco to see where you go though, so perhaps they’ll work out some way to turn it into a game (treasure hunt?).

Meanwhile, they could be monitoring your internet traffic (Google search ‘price of monkey nuts asda’) to see what items they need to compete better on (or compete less on) and perhaps even inadvertently snoop on more private stuff.

I’ll pass.

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