A research note written by a 15-year-old Morgan Stanley intern on the media habits of his generation made it to the front page of the Financial Times this week sparking various headlines including ‘Twitter is not for teens, Morgan Stanley told by 15-year-old expert’ and ‘Teenage media habits: was the whiz-kid correct?’.
Apart from various other teenagers being poked and prodded by journalists to give their analysis of teen-media Jenna McWilliams at the Guardian asked “Why is one 15-year-old’s middling analysis of teen media use being interpreted as the new bible of social media?”.
The answer is simple. We’re lost in a forest, and we’re looking for a guide to lead us out. We live in a world where knowledge is abundant and access is near-ubiquitous. What’s scarce is the ability to sift through the information, to extract, synthesise and circulate key ideas to a public that’s starving for someone to serve as an intelligent filter. Lost in the new media universe – guardian.co.uk
Hopefully MASHe is serving as ‘an intelligent filter’ (although by highlighting the ‘middling analysis’ of a teenager I’m probably setting myself up for a fall – the full copy of the research note is here).