The basic concept is that if you are using Google Analytics to track your website usage you can see the volume of traffic from particular sources including Twitter as a referral source. As referral links from Twitter are unique we can identify who originally tweeted the link to your site and measure its impact (number of visits, purchase, etc.).
A while ago I was approached by staff at RMIT University to give a session on the use of Google Analytics for Learning Analytics. This post contains slides and the recording co-produced with Nico Miceli
At the Association for Learning Technology (ALT) one of the core tools we use for membership management is CiviCRM. In this post I show you how we use Google Apps Script to automate reporting and analysis
Update 10/02/2015: A recording (slides/audio) is available here Today I’ve been invited to ALT’s White Rose Learning Technologists SIG to talk about Learning Analytics and educational mining of Twitter. The […]
There are regular reporting features built in to Google Analytics but what if you want to do customised reporting? One answer is Google Apps Script and this post walks you through access Google Analytics data in one line of code and setting up automated collection.
Highlighting how the Google Analytics Management API could be used by LMS/VLE vendors and platforms to manage the creation of course specific Google Analytics filtered views proving a Learning Analytics course and programme level actionable insight.
Presentation given at University of York Google Apps for Education European User Group meeting (GEUG14) exploring how Google Analytics can be used for Learning Analytics
Extract from a chapter on learning analytics in education as well as a meandering thought in light of inBloom closer on data dogma
There was a time when you could enable Google Analytics tracking in Google Drive. that option is no longer available but here is how you can still track Google Sheet views in Google Analytics
This post explores the effectiveness of the FeedWordPress plugin as used with the ocTEL connectivist mooc to address the issue of analytically cloaked participant contributions