I recently got to try out a new talk at IWMW16 in Liverpool on ‘The Google Analytics of Things’: The majority of websites are using Google Analytics for tracking and […]
Tomorrow I’m looking forward to trying out a new talk at IWMW16 in Liverpool on ‘The Google Analytics of Things’. Tune in to the live stream at 2pm BST tomorrow (22nd June 2016) to watch.
The basic concept is that if you are using Google Analytics to track your website usage you can see the volume of traffic from particular sources including Twitter as a referral source. As referral links from Twitter are unique we can identify who originally tweeted the link to your site and measure its impact (number of visits, purchase, etc.).
Integrating third party APIs asynchronously with Google Analytics and batch sending tracking data whilst preserving the original activity timestamp
A while ago I was approached by staff at RMIT University to give a session on the use of Google Analytics for Learning Analytics. This post contains slides and the recording co-produced with Nico Miceli
There are regular reporting features built in to Google Analytics but what if you want to do customised reporting? One answer is Google Apps Script and this post walks you through access Google Analytics data in one line of code and setting up automated collection.
Highlighting how the Google Analytics Management API could be used by LMS/VLE vendors and platforms to manage the creation of course specific Google Analytics filtered views proving a Learning Analytics course and programme level actionable insight.
Presentation given at University of York Google Apps for Education European User Group meeting (GEUG14) exploring how Google Analytics can be used for Learning Analytics
There was a time when you could enable Google Analytics tracking in Google Drive. that option is no longer available but here is how you can still track Google Sheet views in Google Analytics
An exploration of Google Analytics as a way for collecting and analysing responses to multiple choice questions. This post highlight the new advanced segmentation within Google Analytics and addresses how data can distributed and analysed in separate tools