Social Networking

Hello SEO: Where worlds collide

Something I’m increasingly become aware of is SEO is not just about having the right metadata on your webpage, in fact arguably this is the least important aspect. The area I’m particularly interested in is the tools/techniques the SEO community use to gain ‘actionable insight’. In this post I highlight how some of my tools have made it into the SEO community and why this area should be on your radar.

Social share count matrix

Sheila MacNeill recently shared Some thoughts on web analytics using our work on analytics in which she mentioned a tool I developed which allows us to quickly get social share and page view counts for out blog, category or project feeds. Here’s the basic version of the template I’ve developed that we use.