Something I’m increasingly become aware of is SEO is not just about having the right metadata on your webpage, in fact arguably this is the least important aspect. The area I’m particularly interested in is the tools/techniques the SEO community use to gain ‘actionable insight’. In this post I highlight how some of my tools have made it into the SEO community and why this area should be on your radar.
Tools and recipes I use for monitoring and reporting impact. All of the tools use Google Spreadsheets/Apps Script which is free for anyone to use with a Google account, and all the recipes use free tools (the exception being owning a copy of Excel).
A little snippet of code I’m using to get share counts for a url from a number of services in one call. The idea is I pass a url and […]
I should say this post contains a lot of technical information, doesn’t give much background and is mainly for my hard-core followers This is a very lose sketch of an […]
Behind the scences look at how we (JISC CETIS) can quickly develop dashboards to monitor activty around blog posts (using Google Spreadsheets of course ;)
Here’s a Google Spreadsheet template I’ve developed from some leftovers which pulls data together from comment feeds, Twitter and Delicious (with social counts for these plus Facebook, LinkedIn and Google+)
Sheila MacNeill recently shared Some thoughts on web analytics using our work on analytics in which she mentioned a tool I developed which allows us to quickly get social share and page view counts for out blog, category or project feeds. Here’s the basic version of the template I’ve developed that we use.
In this post I introduce a little Google Apps Script producivity tool that lets me send tweets and save bookmarks to Delicious and Diigo from Google Reader Mobile
Today in Capturing The Value Of Social Media Using Google Analytics Google announced some new features that will be appearing in Google Analytics. The post is mainly focused around ‘social […]
For my session at Dev8D I got delegates building a RSS social engagement tracker similar to PostRank (Slides here) [Note to self: Too much coding for the room. Doh!]. Initially […]