Using Google Spreadsheets as a Google Analytics Data Bridge

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Access control to Google Analytics data is very coarse. Via the web interface you can have full access or none at all. Given the growing interest in data driven decision making at all levels of the institution I thought it would be beneficial to demonstrate how Google Spreadsheets and Google Apps Script could be used to selectively distribute Google Analytics data. This solution was developed for my session at the Institutional Web Managers Workshop 2013 (IWMW13) which I talk about in more detail at the end of this post.

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In this presentation I will demonstrate simple techniques for generating data visualisations: using tools (including MS Excel and Google Spreadsheets), drawing packages (including Illustrator and Inkscape) and software libraries (including d3.js and timeline.js). As part of this participants will be introduced to basic visual theories and the concepts of exploratory and explanatory analytics. The presentation will also highlight some of the skills required for discovering and reshaping data sources.